Shahriar Sarmast was born in Iran
in 1951. He studied fine art at secondary school and later continued
his higher education in London, England. After graduating in information
graphics he continued his studies in advanced Audio Visual Art
(AVA). He passed the Society of Type Designers (STD) and Society
Industrial artists & Designers (SIAD) exams, which led to his
strong interest in typography.
Shariar began his professional career
in London in 1978 as a graphic designer. After experimenting
with a number of career moves,
settled on advertising. After a few years of working in advertising
he was awarded the International Advertising Association (IAA)
higher diploma and continued to do research in the field of image
creation with a number of British professors. During this time,
Shahriar worked his way up in the agency to creative director
specializing in image and campaign creation.
In 1981 Shahriar returned
to Iran where, after serving as art director for two agencies,
he opened his own business. Beginning
with a small creative studio
he eventually expanded the business into a full scale advertising agency--the
very first advertising agency to be established after revolution in Iran.
Over the years Shariar Sarmast has continued to lecture in different universities
when he can find time between his travels for United Arab
Emirates (UAE). Shahriar also acts as a design and advertising consultant
to different companies in Iran.
Mr Sarmast was responsible for introducing this project
to the web site.
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