Project. Editorial
Design for CONTEXT Magazine
Purpose. To view editorial design as
an entire system which has to
accommodate differing and unexpected content. To observe typographic
and spatial detail.
Assignment. Constituting the entire semesters
work, the students worked from the ground up to construct the editorial
design for a
magazine entitled CONTEXT. The content of this magazine is very
diverse but tends to be centred on an observation of different
cultural phenomena
(politics, sport, art, design, philosophy). The magazine is subscriber-based
and therefore wil not have to compete in a retail environment.
This project involves both typographic in-class exercises (manual)
as
well as longer design exercises (Mac). Leaving time for reflection
as well as producing the actual work itself is an important part
of this project.
Stage 1: Manual kerning. These manual skills will
have a great effect on your eye for kerning and your ability
to implement it
in setting.
Using a scalpel, adhesive and a ruler, complete the A3 manual
kerning excercises in class.This exercise will be repeated until
a satisfactory
result is achieved.
Stage 2: The magazine masthead. We will look
at the nature of publication identities and the customisation
of letterforms.
You are to customise
given letterforms in class by hand. This exercise will be repeated
until a satisfactory result is achieved. Using the title CONTEXT,
come up with ideas on how the type should look and why. Think
of colour, form and the impact it will have. It should catch
your
eye quickly as well as accurately depict (or suggest) the content
of
the magazine.
Stage 3: The magazine editorial design. Set the index/contents
page and then working with 3 different articles to typeset
and lay out.
This will give you more practise with working with grids as
entire systems for information design.
Format.
Time. One semester
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