Production for the Graphic Designer was first published in 1974 followed by a second edition in 1990.
For the first time, a book that fully and clearly explains the production of printed matter written expressly for the graphic designer. Most graphic designers learn about production in a haphazard manner: on the job, or struggling through books written for production people. Production for the Graphic Designer distills the enormous amount of production detail available into a single volume that not only explains but graphically illustrates everything the designers needs to know without confusing them with technical matter they will never use.
Typesetting. The designer is taken through the history of typesetting, from handsetting to digital composition. Explains the terminology and type measurements and lists a number of considerations that should be of concern to anyone working with type.
A selection of typefaces set by various systems helps the designer compare the look of one typeface to another.
Computer Typesetting. A detailed overview of computer typestting describes the components of a basic system and explains the many terms used by this new technology.
Printing. How a design becomes a printed piece, from mechanical through
screening, page makeup, platemaking, and printing. The major printing
processes, including printing terms, techniques, and problems.
Color Printing. The two basic color reproduction methods flat (or match color) and four-color printing are described in detail, illustrated with multicolor and full-color plates. Discusses laser separations and electronic color imaging.
Imposition, Folding, and Binding. How the printed sheet becomes a folder,
brochure, or book. The various binding methods--wire stitching, perfect,
mechanical, and edition and book-covering materials.
Excellent, well-conceived, well designed, extremely useful.
A great great book! What has to be one of the best books that could
possibly have been written for todays practicing graphic designer.
I wish your new book Production for the Graphic Designer
was around when I was a student. Its a very clear and sensible book.
Nothing I have seen approaches it.
An excellent and, at last, up-to-date book on problems and possibilities
An exceptional book.
208 pages. 8 1/2 X 11. Over 400 black and white and multi-color illustrations. 16 pages of color. Extensive glossary. Bibliography. Index.