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Working with Graphic Designers was written with William Bevington in 1989 and it's purpose was to help bridge the gap in communication between graphic designers and their clients. For the most part graphic designers are trained to communicate visually, not verbally. They even have their own language, which can make the experience of working with them confusing and at time difficult for the non-designer. Here at last is a guide to bridge the gap.Working with Graphic designers clarifies the design process and shows non-designers how to define their needs, find the right designer to meet those needs, and establish an ongoing dialogue to get the job done right. Basic and valuable information about typography, production, and publishing is supplemented by step-by-step documentation of three typical design projects: a brochure, a newsletter, and corporate stationery. In addition fourteen respected professionals relate insightful first-hand accounts of their working experience in the field. Written by two experienced designers, Working with Graphic Designers, compiles valuable information that can save time and money, and a lot of headaches. All in all, this is an ideal handbook for the growing number of people who need to communicate with designers effectively. “Working with Graphic designers is excellent, as all your books
have been.” “All problems concerning graphic design in your handsome book are
handled with professional skill and aplomb. It will be of great help to
the young designers as well as to the not-so-young who often loses perspective
for the sake of ‘originality.’ Bravo!” 160 pages. 7 7/8 X 10 1/4 inches. Over 300 illustrations. 2-color throughout. Glossary. Selected Bibliography. Index. ISBN 0-8230-5867-0. |
