Designing with Type: A Basic Course in Typography is a unique combination of student textbook and professional reference. It presents a complete overview of the field of typography, from the origins of the alphabet through the type fundamentals inherent in all successful design. In the thirty years since it was first published, Designing with Type has sold well over a quarter million copies and continues to be adopted by design schools throughout the world.

Designing with Type’s popularity and success are well earned. Everything is explained clearly and precisely. Rather than overwhelming the student with an infinite number of existing typefaces, five are thoroughly examined: Garamond, Baskerville, Bodoni, Century Expanded, and Helvetica. Each typeface represents an important stage in the evolution of typography, and each is still widely used today. By working with these typefaces, guided by design principles and projects presented in this book, the student learns to use type creatively, whether to make type readable and esthetically pleasing or simply to attract attention.

The Fourth Edition of Designing with Type (with William Bevington) has been revised and updated to reflect the enormous changes in technology that have occurred in recent years. At the same time, the book retains the basic features that have made it indispensable to generations of students and instructors.

"This is the one book I would recommend for every graphic design student."
Gordon Salchow, University of Cincinnati and ex-Vice President of Education, AIGA

"An excellent and useful introduction to the subject."
Milton Glaser, Designer and Illustrator

"Clear, straightforward presentation of the basics of working typography."
Ivan Chermayeff, Designer

“Excellent...really the best book so far on the subject.”
Alvin Eisenman, Yale University

176 pages. 9 X 12 inches (23 X 30 cms). Over 500 typographic illustrations. Bibliography. Extensive Glossary. Index.

ISBN 0-8230-1347-2
Watson-Guptill Publications

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