Project. Temporal and Kinetic Typography
Purpose. To isolate temporal and kinetic variables including duration,
pacing, simultaneity, transition, and gesture for in-depth review.
develop sensitivities to these variables and their synthesis in complex
choreography. To explore how these variables enhance the meaning
of a range of text messages (individual word to multiple phase).
To contrast and synthesize print-based processes, variables, and
prior explorations with those of time and motion. To explore the
dance, cinema, sound/music—and to utilize established formal
languages from each.
Assignment. Part One: Individual Word: Students develop
a bitmap typeface and explore issues of screen-based readability
at a range of point sizes. Then they animate a common conjunction
(‘and’, ‘or’, ‘but’)
set in the bitmap typeface. Since the letterforms are modular,
students focus on detailed modulation of the component parts and
not the entire letterform. :20-:30 duration, black and white.
Part Two: Multiple Words / Lists:
Students design a title sequence with a
series of names and a main title. Maintaining subtleties in animation
from part one, students choreography type and image with a focus
on transition and editing. :45-1:00 duration, full color, sound.
Multiple Phrases: Building on the first two parts, students
write and design a short documentary influenced film with focus
on syntax and reading durations. 1:00-2:00 duration, full color,
sound. Each part includes the exploration and design of scores
for temporal mapping and note-taking. These scores include branching,
cyclical, and compound structures in contrast to traditional linear
with key-frame notation.
Format. Compressed QuickTime, 15-20 fps
Time. 16 weeks, class
meets twice a week for 1.5 hours