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Project. Early Letterform

Purpose.To provide a comprehensive overview of the design process, from copy writing to producing high-quality comprehensives (comps). Also to develop the skills to create more than a single solution to a particular problem.

Assignment. Select a letter from the Korean alphabet, research the letter, and write approximately 100 words. The copy should be proofread by a copy editor for grammatical errors. Create three designs, each distinctively different. In the first design make the symbol the most prominent element. In the second make the display type the most prominent element. In the third make the text type the most prominent element. All design elements should be two-dimensional.

Format. 10 X 10 inches (25 X 25 centimeters)

Time. 6-8 hours

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Ahn Sang-Soo Professor in the College of Fine Arts, Seoul, has long been one of the most influential designers in East Asia. His typographical development work in his native Korea has made him almost a household name. He can justifiably claim to have masterminded and supervised a revolutionary transition of the traditional Hangul, the Korean alphabet, into a functional medium for today, with all its digital demands and interpretations.

A graduate of Seoul's Hongik University Ahn has fifteen books on design-related subjects to his credit and copious essays and papers. He is also responsible for translating seminal works on typography by Jan Tschichold and Emil Ruder. He holds a number of awards and prizes including a commendation by the Korean Language Academy for meritorious contribution to the advancement of Hangul (he has four major Korean fonts to his credit). As early as 1983, he was selected as Designer of the Year by Design magazine. Ahn is also editor/art director of the underground art-culture magazine Report/Report (1988-present).

From 1997 to 2001, Ahn was Vice-President of ICOGRADA, (International Council of Graphic Design Associations). In this role he has been responsible for establishing a number of international workshops and has served on several international competition juries. In October 2000, he chaired ICOGRADA's prestigious Millennium Congress “Oullim 2000” in Seoul and is responsible for the ICOGRADA Design Education Manifesto project. He has been a member of AGI since 1999. In 2001, Ahn organized TypoJanchi, an international typography biennale held in Seoul. The event attracted designers from all parts of the world and culminated in the publication of a collaborative graphic design education manifesto for designers in the new century.

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