Problem: 50 Watchfaces
Purpose. To develop a sensitivity
to typographic form. To explore the syntactic representation of
time and space within a fixed format. To encourage an intuitive
response to a short brief.
Assignment. Spend a little time
at your local jeweller to consider the design of the standard circular
watchface. You will note a vast array of typographic designs, classical
and sophisticated through to tacky and brash. All are the work
You are required to generate a series of 50 typographic
watchfaces, each adhering to the size and format of the template
Work in single colour (black) and begin with conventional approaches,
incrementally finding more experimental and challenging compositions.
Look at the typographic forms that you have at your disposal, the
range of typefaces and the positive/negative shapes that they
possess. Consider the way that your eye may be lead by certain
compositions, how rythmn may be achieved, how function can be challenged.
Look to explore syntactic aspects of time and space.
trust your intuition, and take risks. Don't
rip off Tibor Kalman…
Format. 50mm (2 inches) diameter.
Single colour: black
Time. 20 hours