Project. Transforming
letterforms into pictorial signs.
Purpose. Letterforms offer many
possibilities for creative design. Through modifications a letter
can be transformed into a sign representing an object, a trademark,
an alternate letterform, a number, or symbolize an action, or a
process,
etc.
Assignment. To explore letterforms
as departure points for pictorial signs. In the following steps.
1.
Set the 26 letters of the alphabet in all upper case, 96 point
Univers 55 regular. Print five copies on white paper.
2. Study each of the 26 letterforms
and in your mind develop a visual idea that can be realized by
cutting, moving or removing parts of a particular letterform. Select
one or more letters and work with the actual letterform only; do
not add other elements to transform the letters.
3. Start testing
your ideas by tracing from the selected letterform.
You may also experiment by cutting and pasting the laser prints.
4. Create at least five different designs using the
same, or various letterforms.
5. Finalize your designs in Adobe
Illustrator.
6. Print each design with the original letterform
next to it in two sizes: 1 inch and0.375 inches high (to see
how they may or may not work in small size). Arrangethe 1 inch
letters vertically, starting 2 inches from the top of the page
and4 inches apart, centered left to right, on 8.5 x 11
inch white paper.
Format. 8.5 X 11 inches.
Time. Two weeks (3 hours per week)
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