Project. Urban
Messages: Stamps to Billboards
Purpose. To offer
the student the opportunity to experience the creative process
as if it were a real project. Also to help the student understand
the design process from the written message to the final presentation:
organization (theme), creation (message), and realization (result).
Assignment. To
design a vertical street poster, a horizontal highway billboard,
and a sheet of postage stamps. Following research, each student
creates a message according a given theme, in this case “Recycling” or “Energy.” Next
the student explores ways to express the concept visually and typographically,
working from research to sketches, from typography to color-composition,
and from hierarchy to final presentation.
Keep in mind that this is a single campaign involving
three very specific print medias which the public will view in different
ways, therefore there must be a visual unity to all parts of the
message.
This project was designed for a summer class at the
California College of the Arts in San Francisco for students
( second and third year ) and professionals who like to refresh their
skills.
Format. Stamp,
Poster, and Billboard
Time. Six weeks.
Four times a week. 96 hours ( Each class is 4 hours ). |
