Project. Motion Type
Purpose. Introduction to expressive typography in a time-based environment for third-year students.
Assignment. Design a typographic motion piece using a song phrase as content. Use After Effects to create the work.
Part 1. Make expressive typographic composition of your single phrase to fit on a page 14.2 X 8.8 inches (36.1 X 22.3 centimeters) (1024 x 768 pixels).
Part 2. Your typographic composition will now become a keyframe in your motion piece.
Design what happens before or after or both. Use color and motion. No other elements. Sound is encouraged. Because of time, don’t go overboard. Short. Sweet. Beautiful. And apply everything you know about good typography. Anything from 10 seconds or more is fine, but there must be a beginning, climax, and resolution.
Begin by storyboarding 3 different options.
Part 3. Rough cut.
Part 4. Final movie
Format. 14.2 X 8.8 inches (36.1 X 22.3 centimeters) (1024 pixels x 768 pixels)
Time. 10 weeks, 16 lessons a week