Project. Visitors
Guide
Purpose. To develop a distinctively
creative book concept. The students’ task was to consolidate,
within the scope of an integrated project, the various design skills
they had acquired separately during the first curricular year.
The challenge was to develop an independent and free approach to
an assignment of real-world relevance. An additional focus was
on exploring the use of typography within a given print area, layout,
and format. At the end of the second semester, students were expected
to internalize and purposefully implement fundamental concepts
of book design, such as typeface selection, text and image orchestration,
readability, text hierarchy, etc.
Assignment. Students
were asked to develop a visitors guide for the Zürich Botanical
Gardens. The given purpose of the guide was to explain the key
stations of a tour through the gardens and to aptly portray the
institution both as a place of research and as a recreational venue.
As a prerequisite for the drafting and visualization process, students
were required to thoroughly research and thematically explore the
topics of botany, nature, or science.
Format. Not defined
Time. Ten Weeks
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