AAs, 142, 143 Adlib type specimen, 152 Akzidenz Grotesk type specimen, 151 Aldine type specimen, 147 Alignment, optical, 89 Alphabet, origins of, 8–11 Analyzing problem, 104 Anatomy, of type, 12–14 Appropriateness, 63, 84 Arrangements, 70–73, 86–87 project using, 108–109 Ascender, 12, 13 Asterisk, 157 Asymmetrical setting, 73 Baseline, 12, 13 Baseline-to-baseline, 20 Baskerville, John, 24, 25, 34 Baskerville type specimens, 24, 26, 27, 34–39, 58 Bembo type specimen, 147 Benton, Linn Boyd, 25, 46 Bernhard Modern type specimen, 149 Bickham Script type specimen, 153 Black Letter, 16, 146 letterforms, 10, 11 typefaces, 11, 153 Blackletter type specimen, 153 Blackmoor type specimen, 153 Black typestyle, 15 Bodoni, Giambattista, 24, 40, 46 Bodoni type specimens, 24, 26, 27, 40–45, 58 Body text, 81, 82. See also Text type Bold typestyle, 15, 77, 110, 111 Botanical type specimen, 154 Bottom margin, 82 Boxes, for emphasis, 78 Braces, 157 Bracketed serifs, 24 Brackets, 157 Breaking lines, 91 Brochure project, 126–131 Bullets, 79 Bulmer type specimen, 148 Callouts, 81, 82 Capitals, 12, 13, 110, 111 in display type, 86–87 drop, 82 for emphasis, 76 small, 13, 14, 76 square, 11 Caption, 82 Carolingian minuscules, 10, 11 Caslon 540 type specimen, 147 Casting, machine, 158 Centered setting, 70, 71, 108, 109 Centering, mechanical vs. optical, 89 Century Expanded type specimens, 25, 26, 27, 46–51, 59 Chapter head, 82 Character count, 138–139 Characteristics, 26–27 Characters, 12 City type specimen, 150 Classic typefaces, 23–60 project using, 106–107 Classifications, type, 16, 24–25, 146 Cochin type specimen, 148 Colon, 156 Color, 95–102 “ Color” of type, 21 Columns. See Grids Comma, 156 Common characteristics, 26, 27 Comping, 140–141 Comprehensive (comp), 138 Computers. See Digital design Condensed/compressed typestyle, 15, 77 Contour settings, 73 Contrast, display type and, 84 Copy length of, and linespacing, 67 preparation of, 142–144 Copyfitting, 138–139 Counter, 12, 13 Critter type specimen, 152 Dall’Aglio, Margherita, 40 Dante type specimen, 147 Dashes, 91, 157 Decision-making, 105 Deck, 81, 82 Decorative, 16, 146 typefaces, 152 Depth, 17 Descender, 12, 13 Design digital, 158, 159–160 typeface, 26 Designing with display type, 83–94 with text type, 61–82 Design problems, solving of, 104–105 DeVinne, Theodore Lowe, 46 Didot type specimen, 149 Digital composition, 159 Digital design, 158, 159–160 Dingbats, 79 Display initials, 92 Display type, 18, 106, 107, 120, 122 arranging of, 86–87 comping of, 141 designing with, 83–94 modifying of, 93–94 optical considerations with, 88–89 selecting of, 84–85 Doubling, 66 Drop cap, 82 Early letterform project, 120–123 Egyptian, 16, 23, 24, 25, 27, 46, 146 typefaces, 47–51, 150 Egyptian 710 type specimen, 150 Elite, 138 Ellipsis points, 157 Em-dash, 156 Emphasis, 76–79 Em-quad, 22 En-dash, 157 Enlarging punctuation marks, 90 Esthetics, 63 Estienne, Robert, 28 Exclamation point, 156 Exercise, typeface, 60 Expanded typestyle, 15, 77 Experimental typography project, 132–133 Expressive display type, 84, 85 Expressive words project, 114–115 Extended typestyle, 15 Extrabold typestyle, 15 Fairfield type specimen, 148 Falstaff Festival type specimen, 152 Families, type, 16, 58–59 Feet, running, 81, 82 Fenice type specimen, 149 Ferdinand, Duke of Parma, 40 Fette Fraktur type specimen, 153 Figures (numbers), 13, 14 Filosophia type specimen, 149 Final proof, 142, 143 First proof, 142, 143 Fleurons type specimen, 154 Flourishes, 146 specimens of, 154 Flush left, flush right setting, 70, 71 Flush left, ragged right setting, 70, 71, 108, 109 Flush right, ragged left setting, 70, 71, 108, 109 Folios, 81, 82 Fonts, 16 Footnotes, 81–82 Frances Uncial type specimen, 152 Franklin Gothic type specimen, 151 Frutiger type specimen, 151 Full capitals, 13 Futura type specimen, 151 Galliard type specimen, 147 Garamond, Claude, 24, 25, 28 Garamond type specimens, 24, 26, 27, 28–33, 58 Geschke, Charles, 159 Gill Sans type specimen, 151 Glypha type specimen, 150 Gothic letterforms. See Black Letter Goudy Text type specimen, 153 Gravura type specimen, 153 Greek alphabet, 9, 11 Grids, 80–82 project using, 124–125 Griffo, Francesco, 11 “ Grotesques,” 146 Gutenberg, Johannes, 7, 10, 11, 60, 158 Gutter, 82 Half-Uncials, 10, 11 Handsetting, 158 Handwriting, for emphasis, 79 Hanging indent, 74 Hanging initials, 92 Hard copy, 138 Harmony, display type and, 84 Heads, 81, 82. See also Display type Heavy typestyle, 15 Helvetica type specimens, 25, 26, 27, 52–57, 59 Hoffmann, Eduard, 25, 52 Hot Metal Borders type specimen, 154 Hot metal type. See Metal typesetting Humanistic letterforms, 10, 11 Hung punctuation, 90 Hyphens, 91, 157 Icons, 146 specimens of, 154 Identifying typefaces, 60 Ideographs, 8 Illustrated display initial, 82 Indent, 74 Individual characteristics, 26, 27 Industria type specimen, 152 Initials, display, 92 Innovative layouts, 94 Innovative typefaces, 93 Input, 160 Inset initials, 92 Inside margin, 82 Italic typestyle, 11, 15, 110, 111 for emphasis, 76 Jannon, Jean, 28 Janson Text type specimen, 148 Jazz type specimen, 152 Jensen, Nicholas, 11 Justified setting, 65, 70, 71, 108, 109Kerning, 21, 64, 88 Knocking out, 98 Layouts, innovative, 94 Leading, 20, 66–67 Left page, 82 Legibility, 63 Length copy, and linespacing, 67 line, See Line length Letterform, early, project using, 120–123 Letters, small, 10, 12, 13 Letterspacing, 21, 64–65 in comping, 141 mechanical vs. optical, 88 Ligatures, 13, 14 Light typestyle, 15 Line length, 21, 68–69 and linespacing, 66 Lines, breaking, 91 Line space, to indicate paragraphs, 74 Linespacing, 20, 66–67 optical, 89 Lining figures, 13, 14 Logo project, 136 Long dashes, 91 Loose spacing, 21 Lowercase, 12, 13 Lubalin Graph type specimen, 150 |
Machine casting, 158 Manipulation, data, 160 Margins, 82 Meanline, 12, 13 Measure, line, 21, 68 Measurements, type, 17–22 Metal typesetting, 17, 18, 20, 158 Meta type specimen, 151 Miedinger, Max, 25, 52 Minus leading/linespacing, 20 Mixing elements, for emphasis, 77 Modern, 16, 23, 24–25, 26, 27, 34, 40, 146 typefaces, 41–45, 149 Modern 880 type specimen, 149 Modern figures, 13, 14 Modern Wide type specimen, 149 Modifying type, 92–94 Mrs Eaves type specimen, 148 Multiple-column grids, 81 Name, setting of, 106, 107 No grid, 81 No indent, 74 Nonlining figures, 14 Normal spacing, 21, 64 Normal typestyle, 15 Note, ransom, project involving, 134–135 Novelty, 16, 146 typefaces, 152 Oblique, 15 Old Style, 16, 23, 24, 25, 26, 27, 28, 34, 40, 146 typefaces, 29–33, 147 Old style figures, 13, 14 One-column grids, 80 Open spacing, 21, 64 Optical considerations, 88–89 Optimal spacing, 64 Ornaments, 146 specimens of, 154 Ornate display type, 84, 85 Orphans, 69 Output, 160 Outside margin, 82 Overprinting, 98, 99, 101 Page, parts of, 81, 82 Palatino type specimen, 147 Pantone Matching System, 96 Paragraph indications, 74–75 project using, 112–113 Paragraph mark, 74 Parentheses, 157 Parts of page, 81–82 Periods, 156 space after, 90 PEs, 142, 143 Phoenician alphabet, 8–9, 11 Phototypesetting, 159 Pica (typewriter), 138 Picas, 17 line length in, 21 Pictographs, 8 Plantin type specimen, 147 Poetica type specimen, 154 Points, 17 Point size, 17 Position, for emphasis, 79 Problems, design, solving of, 104–105 Process colors, 100–101 Projected colors, 102 Projects, 103–136 Proofreader’s marks, 142, 143, 144 Proofs, 142, 143 Pullout, text, 82 Punctuation, 10, 90–91, 156–157 Quadraat type specimen, 150 Question mark, 156 Quotation marks, 156–157 Quotation project, 116–119 Raised initials, 92 Random setting, 72, 73, 108, 109 Ransom note project, 134–135 Readability, 62, 63, 64, 65, 110–111 Recto, 82 Regular typestyle, 15 Remedy type specimen, 152 Researching, 104 Resolution, 102 Reversing, 98, 99, 101 RGB colors, 102 Right page, 82 “ Rivers,” 64 Roman alphabet, 9–10, 11 Roman typestyle, 15, 76 Rubino Serif type specimen, 152 Rules, for emphasis, 78 Runarounds, 73 Running heads/feet, 81, 82 Rustica, 10, 11 Sabon type specimen, 147 Sans Serif, 13, 14, 16, 23, 24, 25, 27, 52, 146 letterforms, 13, 14 and linespacing, 67 typefaces, 53–57, 151 Scala Sans type specimen, 151 Script, 16, 146 typefaces, 153 Semibold typestyle, 15 Semicolon, 156 Serif(s) letterforms, 13, 14 variations in, 26, 27 Serifa type specimen, 150 Setting name, 106, 107 Set-width, 17, 22 Seurat, Georges, 100 Short dashes, 91 Sidebars, 81 Size, type, 17, 18, 66, 77 Slab Serif. See Egyptian Slash, 157 Small caps, 13, 14, 110, 111 for emphasis, 76 Small letters, 10, 12, 13 Snell Roundhand type specimen, 153 Solid colors, 96 Solid linespacing, 20 Solving design problems, 104–105 Space after periods, 90 to indicate paragraphs, 74 “ Sparkle,” 146 Specifying type, 142 Spot colors, 96–99 Square capitals, 11 Square Serif. See Slab Serif Storage, data, 160 Stress variations in, 26, 27 vertical, and linespacing, 67 Stymie type specimen, 150 Subhead, 82 Swatchbook, 96 Swift type specimen, 150 Symbol, early letterform, 120, 121 Technology, wise use of, 105 Terminology, 12–16 Text pullout, 82 Text type, 18, 106, 107, 120, 123 appropriateness of, 63 arrangements of, 70–73 comping of, 140 designing with, 61–82 as display type, 84 emphasis within, 76–79 esthetics of, 63 legibility of, 63 letterspacing of, 64, 65 line length of, 68–69 linespacing of, 66–67 paragraph indications of, 74–75 readability of, 63 wordspacing of, 64–65 Thin typestyle, 15 Tight spacing, 21, 64 Tints, 96, 97 Top margin, 82 Torino type specimen, 149 Touching spacing, 21 Tracking, 21 Traditional skills, 137–144 Transitional, 16, 23, 24, 25, 26, 27, 34, 40, 146 typefaces, 35–39, 148 Type, 62–63. See also Display type; Text type anatomy of, 12–14 arrangement of, 70–73, 108–109 characteristics of, 26–27 measuring of, 17–22 modifying of, 93–94 specifying of, 142 Type classifications, 16, 24–25, 146 Typeface design, 26 Typefaces, 14 classic, 23–60, 106–107 identifying of, 60 innovative, 93 mixing of, for emphasis, 77 Type families, 16, 58–59 Typesetting, 158–160 Type size(s), 17 and linespacing, 66 mixing of, for emphasis, 77 Type specimens, 28–60, 145–154 Typestyles, 15 mixing of, for emphasis, 77 project using, 110–111 Type terminology, 12–16 Typewritten copy, 142 Typography basics of, 7–22 experimental, project using, 132–133 Ultra typestyle, 15 Underscoring, 78 Units, 22 Unit value, 22 Univers type specimen, 151 Unjustified setting, 65, 70, 71 Uppercase, 12, 13. See also Capitals Usherwood type specimen, 148 Value, unit, 22 Veljovic Book type specimen, 148 Verso, 82 Vertical stress, and linespacing, 67 Very tight spacing, 21, 64 Visually enhanced quotation project, 116–119 Waldbaum type specimen, 149 Warnock, John, 157 Webdings type specimen, 154 Weingart, Wolfgang, 104 Widows, 69 Width, 17 Woodtype Ornaments type specimen, 154 Words, expressive, project using, 114–115 Wordspacing, 21, 64–65 optical, 88 X-height, 12, 13 in comping, 140 and linespacing, 66 and measuring, 18, 19 Zapf Dingbats type specimen, 154 Zapf International type specimen, 148 |