Project. Motion
graphics and video.
Purpose. To explore and research
the possibilities of graphic design and typography in motion. To
experience and acquire skills in the interaction of several layers
of communication.
Assignment. There are
three modules in motion graphics and video.
Module 1: Metamorphosis.
The aim is to transform the significance of a simple sign (e.g.
a cross) by the addition of a second element. The result should
be an obvious statement. Students create collections of such
contextual situations which are as broad as possible. They then
build sequences out of them. The signification and motion sequences
are to be produced with the addition of as few elements and movements
as possible. The changes should be fluid and technically easy
to implement.
Module 2: Olma, TV promotional film for an agricultural
fair.
The intention is to create a high media impact TV promotion using
elements of typography, graphics and sound (excluding photography).
Prompted by research into popular traditional Swiss folk art, the
image structure, language of forms and techniques become the basis
for an autonomous interpretation within the digital medium.
Module
3: Diploma in the area of motion graphics, video.
Students choose their own subject matter and following an intensive
phase of research, an assignment is developed and formulated.
Sound, information text, image and graphic elements must be linked
to
a video clip which is absorbing in dramatic terms and appropriate
to the themes. All layers of design should be aimed at communicating
the subject matter.
The two examples indicated:
Indication for an exhibition: bridges, constructions between
form and function.
Indication for a film program: sound and image in films.
Format. DV-PAL
Time. 10 weeks, 16 lessons a week
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