Project. Typographic Awareness
Purpose. Briefly the project centers around the view that typography as
a discrete subject is no longer being taught in same way it
used to be and that general appreciation and standards of typography
have declined. Giving the subject greater exposure will help
raise the level of awareness amongst students and teaching staff
who will, hopefully, realise that it is, as some have called
it, the single most important aspect of graphic design.
Assignment. The project is called Type Coach and is an entry
for the International Society for Typographic Designers (ISTD) annual
competition. The brief proposes a "Type Coach", a
coach which will take a number of the world's leading practicing
typographers and typographic designers on a tour of the UK and Ireland. Pre-arranged
venues will be booked for lectures and workshops. This coach
needs to be promoted and needs a visual identity and appropriate
publicity. Explore the intrinsic beauty of type.
Target audience.
Aimed at students who are aware of what typography really is. Identity
should be made attractive, accessible and relevant
to a student audience.
Logo. 3 colours or less, capable of retaining
true definition in black and white. Examples in each format needs
to be submitted
Stationery. Letterhead, business card, complimentary slip, invoice,
envelope, format to be determined by designer. In colour. Specify
materials.
Promotional poster/s. Size to be determined by designer,
consideration given as to how posters would be mailed.
Publicity brochure. 8 pages & full-colour cover – making
specific mention of the participating designers as well as including
introductory copy supplied.
Rationale. Research and thought process,
research and development work show that a series of ideas has been
explored before final
selection. Thought and design process should be clear for judges
to follow.
Format. Variable
Time. 3 weeks, 12 hours contact time
per week.
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