• Home
  • Basics of Typography
    • Origins of the Alphabet, 8
    • Type Terminology, 12
    • Type Measurements, 17
  • Five Classic Typefaces
    • Classifications, 24
    • Characteristics, 26
    • Garamond | Old Style, 28
    • Baskerville | Transitional, 34
    • Bodoni | Modern, 40
    • Century Expanded | Egyptian, 46
    • Helvetica | Sans Serif, 52
    • Type Families, 58
    • Exercise | Identifying Typefaces, 60
  • Designing with Text Type
    • About Type, 62
    • Letterspacing and Wordspacing, 64
    • Linespacing | Leading, 66
    • Line Length | Measure, 68
    • Type Arrangements, 70
    • Paragraph Indications, 74
    • Creating Emphasis, 76
    • Grids, 80
  • Designing with Display Type
    • Selecting Display Type, 84
    • Arranging Display Type, 86
    • Optical Considerations, 88
    • Punctuation, 90
    • Display Initials, 92
    • Modifying Type, 93
  • Color
    • Spot Colors, 96
    • Process Colors, 100
    • Projected Colors, 102
  • Projects
    • Solving Design Problems, 104
    • Five Classic Typefaces, 106
    • Type Arrangements, 108
    • Typestyles, 110
    • Paragraph Indications, 112
    • Expressive Words, 114
    • Visually Enhanced Quotation, 116
    • Early Letterform, 120
    • Grids, 124
    • Brochure, 126
    • Experimental Typography, 132
    • Ransom Note, 134
    • Logo, 136
  • Traditional Skills
    • Copyfitting, 138
    • Comping, 140
    • Copy Preparation, 142
  • Type Specimens
    • Classifications, 146
    • Foundries
  • References and Resources
    • Punctuation, 156
    • Typesetting | Digital Design, 158
    • Bibliography, 172
    • Index, 173
    • Colophon, 176
  • Professional Gallery
  • Designingwithtype.com
  • Comments
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©2010 James Craig
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Phototypesetting presented a new way of setting type, not by casting but by projecting a high-intensity xenon light through a negative film-strip or grid. A revolutionary technology that changed the entire typesetting/publishing industry from top to bottom.