Designing with Type: The Essential
Guide to Typography is a unique combination of textbook and professional reference. It presents
of the field
of typography, from the origins of the alphabet through contemporary
design. All type fundamentals are discussed— fundamentals that
are inherent in all successful typographic design. If the student had
to choose just one book for the journey from classroom to design studio,
this would be it.
First published thirty-five years ago, Designing with
Type has taken its place as the graphic design students’ bible,
becoming the standard by which typographic textbooks are measured. It
has sold considerably
more than a quarter million copies and been adopted for use by art and
design schools throughout the world.
Designing with Type’s popularity
and success are well earned. Everything is explained clearly and precisely.
Rather than overwhelming the reader
with an infinite number of existing typefaces, five are thoroughly examined:
Garamond, Baskerville, Bodoni, Century Expanded, and Helvetica. Each
typeface represents an important stage in the evolution of typography
and each is still widely used today. By working with these typefaces,
one learns how to use type creatively—whether it is to make type
readable and esthetically pleasing or simply to attract attention.
Fifth Edition of Designing with Type has been revised and updated to
reflect the enormous changes in technology that have occurred in recent
years. At the same time, it retains the basic features that have made
the book indispensable to generations of students and instructors.
A major innovation of this edition has been the integration of the book
with the Web site www.designingwithtype.com/5, where students and faculty
members can examine hundreds of solutions to the design projects and
explore a wide world of typographic information.
"An excellent book for anyone starting out in type"
Aaron Burns: Founder, International Typeface Corporation
A fine primer for the beginner. Also there is good information for the
seasoned professional--and a reminder of things forgotten."
Rudy DeHarak, Graphic Designer, Educator
"A beautiful book. The best designed, most informative
student type book I have seen."
Seymour Chwast, Graphic Designer, Illustrator, Educator
"Very complete, presented beautifully"
Don Kubly, Graphic Designer, Educator
"A marvelously thorough job--and very useful, I am
sure to anyone, not just students."
George Tscherny, Graphic Designer, Educator
"Excellent... really the best book so far on the subject."
Alvin Eisenman, Yale University
"This is the one book I would recommend for every
graphic design student."
Gordon Salchow, University of Cincinnati and
former vice-president of Education AIGA.
"An excellent and useful introduction ti the subject."
Milton Glazer, Graphic Designer, Educator
"I am impressed... and excellent teaching tool."
George Sadek, former Dean, The Cooper Union
"I find this book very clear and understandable."
Pieter Brattinga, Graphic Designer
A clear, straightforward presentation of the basics of working typography."
Ivan Chermayeff, Graphic Designer
"One of the most important publications in recent
years for the design educator and the student."
Rob Roy Kelly, Graphic Designer, Educator
176 pages. 8 1/2 x 11 inches (21 x 27 cm). Full color.
More than 500 illustrations.
Bibliography. Extensive Glossary. Index
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