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Basics of Typography
Origins of the Alphabet, 8
Type Terminology, 12
Type Measurements, 17
Five Classic Typefaces
Classifications, 24
Characteristics, 26
Garamond | Old Style, 28
Baskerville | Transitional, 34
Bodoni | Modern, 40
Century Expanded | Egyptian, 46
Helvetica | Sans Serif, 52
Type Families, 58
Exercise | Identifying Typefaces, 60
Designing with Text Type
About Type, 62
Letterspacing and Wordspacing, 64
Linespacing | Leading, 66
Line Length | Measure, 68
Type Arrangements, 70
Paragraph Indications, 74
Creating Emphasis, 76
Grids, 80
Designing with Display Type
Selecting Display Type, 84
Arranging Display Type, 86
Optical Considerations, 88
Punctuation, 90
Display Initials, 92
Modifying Type, 93
Color
Spot Colors, 96
Process Colors, 100
Projected Colors, 102
Projects
Solving Design Problems, 104
Five Classic Typefaces, 106
Type Arrangements, 108
Typestyles, 110
Paragraph Indications, 112
Expressive Words, 114
Visually Enhanced Quotation, 116
Early Letterform, 120
Grids, 124
Brochure, 126
Experimental Typography, 132
Ransom Note, 134
Logo, 136
Traditional Skills
Copyfitting, 138
Comping, 140
Copy Preparation, 142
Type Specimens
Classifications, 146
Foundries
References and Resources
Punctuation, 156
Typesetting | Digital Design, 158
Bibliography, 172
Index, 173
Colophon, 176
Professional Gallery
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